
Paper & materials
GSM explained: what paper weight actually means for your print
130gsm, 350gsm, 400gsm — what the number measures, what each weight feels like, and where the extra money is worth spending.
2 August 2026 · 4 min read
Everything our studio team gets asked most: which stock to choose, how to set artwork up properly, why colours shift between screen and press, and how to get the best result from every product we print.

Paper & materials
130gsm, 350gsm, 400gsm — what the number measures, what each weight feels like, and where the extra money is worth spending.
2 August 2026 · 4 min read

Paper & materials
Silk, matt-laminated and uncoated kraft cards all feel completely different in the hand. Here is how each stock behaves, what it costs, and which one suits your brand.
24 July 2026 · 4 min read

Paper & materials
Lamination adds a plastic film for the strongest protection, while varnish is a thinner ink-based coating for subtler shine.
28 May 2026 · 3 min read

Paper & materials
The best menu paper balances durability, feel and price — synthetic and heavy coated stocks suit different settings.
22 May 2026 · 3 min read

Paper & materials
Coated paper gives sharper colour and shine; uncoated paper feels more natural and is easier to write on.
4 May 2026 · 3 min read

Paper & materials
Recycled and FSC papers both help you print more responsibly, but they mean different things.
1 May 2026 · 3 min read